DIY Design Theory Event AIGA| AIGA Think Tank Conference | Nashville, Tennessee
Do-It-Yourself (DIY) Design Theory project where conference attendees were invited to create a design theory “drawing” and express their opinion on design. The title of the show, Everything is Design & Everyone is a Designer, refers to our societal role in the creation and defense of our societal norms and values. More particularly, it points to our responsibility as designers in creating the future we imagine: a responsibility design has often times eschewed.
The think tank lounge environment consisting of a rural visual vocabularly display, lounge seating area and was site specific. Design theory commentary was created on site by the participants. Participants were asked to first create a “drawing” on design theory at one of the drawing stations and then post this commentary on the the walls of the lounge environment. The collection of drawings served to enable the audience to truly participate in the conference and served, not insignificantly, as a curious kind of reality-check, a polling of concern or lack-thereof outside or in addition to the scheduled speakers. The event connected AIGA national president Doug Powell’s “Design for Good” to the AIGA Nashville Think Tank.
This cultural event was one in a series of DIY Design Theory projects undertaken in collaboration with artist Brad Reagan.